“Today’s marketers need to know how to turn multi-dimensional data (social media; data-warehouse; Google; marketing automation; website) into compelling information so that businesses can learn to anticipate and solve the customers’ (existing/new) pain points. Lionel possesses both the hard skills (SQL; advanced excel skills – pivot/VBA/macros/tables & conditional formatting) and soft skills (self-driven; thick-skinned; calm under pressure; embrace the ambiguity; collaboration). Partnering with Lionel meant I was able to draw upon customer insights (lead to sale conversion rate; marketing channel/campaign performances; lead lifecycle) and segmentation behaviours then make data-led, insight-driven marketing strategy and tactics to help AICD exceed its key performance metrics (5% YOY growth in membership; 30% MOM growth in leads; revenue growth). Lionel helped me become an effective marketer, empowered me so I talk data with confidence and forge credibility and progress forward with various leaders at the AICD. Thank you (Merci) ”
Lionel Beyrath MAICD
Sydney, New South Wales, Australia
848 followers
500+ connections
About
Enables decision making across the organisation by converting data into insightful and actionable information. A flexible and proactive business partner who grasps the bigger picture and leverages technology to enhance organisational performance.
Key Capabilities:
• Extensive experience in cross-organisational reporting – translates complex analytics-derived information into insights that business leaders can interpret and execute on.
• Comprehensive expertise in commercial management reporting, financial planning and analysis – focuses on driver based analysis to support commercial decision making.
• Broad modelling skills – budgeting, forecasting, activity based management and predictive analytics.
• Rigorous data management skills – understands and optimises data architecture from inception to model to business decisions.
• Excellent stakeholder management and collaborative skills – builds and maintains key relationship.
• Scheduling and prioritisation skills – plans and aligns resources to deliver successful results.
• Solid experience in a large corporate environment in Australia, the UK and France.
Technical Expertise:
• A critical thinker that embraces technology wholeheartedly and with pragmatism. Seasoned coder with an unhealthy obsession with data reconciliation. Trained in econometrics, including advanced statistical modelling. Strong acumen in quantitative analytics and structured problem solving.
• Expert Excel, Advanced SQL, PowerBI, QlikView, Qualtrics, TechOne, SalesForce, FrontLine Solver, SAP BW and Business Objects, Oracle Hyperion and Essbase, Metify ABM, Clarity, JIRA
Activity
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I love the possibilities of the future generation - fuelled by compassion and true empathy. A story from a young person working in kindergartens.…
I love the possibilities of the future generation - fuelled by compassion and true empathy. A story from a young person working in kindergartens.…
Liked by Lionel Beyrath MAICD
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We're proud as punch to share that Company Director Magazine won in 3 categories last night at the 2021 Mumbrella Publish Awards! 🥇 Best Business…
We're proud as punch to share that Company Director Magazine won in 3 categories last night at the 2021 Mumbrella Publish Awards! 🥇 Best Business…
Liked by Lionel Beyrath MAICD
Experience
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Education
Volunteer Experience
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Ethics Coordinator & Teacher
Ethics Coordinator & Teacher
Primary Ethics
Licenses & Certifications
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Activity based Management
SAP
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Business Object WebIntelligence
itelligence
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Financial Analysis, Forecasting and Modelling
Financial Times
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MS Access VBA
The Training E-Cademy
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Practical Trusteeship
Buck Consultants
Courses
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Agile Project Delivery
Software Education
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Effective Financial Communications
P-Val Conseil
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Effective Influencing
Sheppard Moscow
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Effective Negotiating
Karass
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Getting to the Point
Plain English Foundation
Languages
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French
Native or bilingual proficiency
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German
Elementary proficiency
Recommendations received
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